Toyota was going to enter korean local market as of 2009.
The design is for a client who wanted to gain a dealership of one of four regional segments in seoul metropolitan area. Compared to other imported car brand so far, toyota ‘s line will be non-luxiorious cars. So,rather than repeting typical exclusive imported car’s show room, we proposed a ground floor as a extension of street. offering a stage and seats to public, which function as a brand promotion area for toyota. considering one of key issues of design of toyota is eco-friendly technology, we adopted organic forms and materials in design.
2008.5
Design team / ko seungsoo